A rivet is a permanent mechanical fastener. Before being installed, a rivets consists of a smooth cylindrical shaft with a head on one end. The end opposite to the head is called the tail. On installation, the rivet is placed in a punched or drilled hole, and the tail is upset, or bucked (i.e., deformed), so that it expands to about 1.5 times the original shaft diameter, holding the rivet in place.
In other words, the pounding or pulling creates a new “head” on the tail end by smashing the “tail” material flatter, resulting in a rivet that is roughly a dumbbell shape. To distinguish between the two ends of the rivets, the original head is called the factory head and the deformed end is called the shop head or buck-tail.